"We stand apart from the competition in our commitment to empowering our customers and offering them the most cutting-edge styles quickly and affordably.
Boutique Philosophy—Unlike the big boutiques that compete with us for customers, we carry a limited selection of each style, giving our shoppers a unique experience from boutique to boutique.
E-Commerce at the Boutique Level—Even though we are primarily a boutique, customers can still shop online. Finding their favorite styles online is easy, and other fashion boutique franchises cannot offer online shopping to their customers.
All Seasons Shopping—Shoppers no longer look for big collections at the start of each season. Instead, they want to be able to find the pieces that make a statement NOW, following the trends that they see on Instagram, fashion blogs, and runways. Faeriesty brings in new items weekly, keeping up to date at all times.
Personalized Experience—Just like our unique clothing pieces, Faeriesty Boutiques create an intimate, specialized shopping experience that mass-market retailers cannot compete with in their large boutiques."
Size Guide
TOPS & DRESSES
| SIZE | XS | S | M | L | XL |
| US/CAN | 1 | 3-5 | 7-9 | 11-13 | 15 |
| BUST (IN) | 31-33 | 33-35 | 35-37 | 37-39 | 39-41 |
| WAIST (IN) | 24-25 | 26-27 | 28-29 | 30-31 | 32 |
| HIPS (IN) | 33-34 | 35-36 | 37-38 | 39-40 | 41 |
| UK | 2, 4 | 6, 8 | 10, 12 | 14, 16 | 18 |
| EU | 32, 34 | 36, 38 | 40, 42 | 44, 46 | 48 |
| AUS | 2, 4 | 6, 8 | 10, 12 | 14, 16 | 18 |
| BUST (CM) | 78-83 | 83-89 | 89-94 | 94-99 | 99-104 |
| WAIST (CM) | 60-65 | 65-70 | 70-75 | 75-80 | 80-85 |
| HIPS (CM) | 83-88 | 88-93 | 93-98 | 98-103 | 103-108 |
BOTTOMS & SKIRTS
| SIZE | XS | S | M | L | XL |
| US/CAN | 1 | 3-5 | 7-9 | 11-13 | 15-17 |
| WAIST (IN) | 24-25 | 26-27 | 28-29 | 30-31 | 32-33 |
| HIPS (IN) | 33-34 | 35-37 | 38-40 | 41-42 | 43-44 |
| UK | 2, 4 | 6, 8 | 10, 12 | 14, 16 | 18, 20 |
| EU | 32, 34 | 36, 38 | 40, 42 | 44, 46 | 46, 48 |
| AUS | 2, 4 | 6, 8 | 10, 12 | 14, 16 | 18, 20 |
| WAIST (CM) | 60-65 | 65-70 | 70-75 | 75-80 | 80-85 |
| HIPS (CM) | 83-88 | 88-93 | 93-98 | 98-103 | 103-108 |
PLUS
| SIZE | 1X | 2X | 3X | 4X | 5X |
| US/CAN | 14 | 16 | 18 | 20 | 22 |
| BUST (IN) | 42-44 | 44-46 | 47-49 | 49-51 | 51-53 |
| WAIST (IN) | 36-37 | 38-39 | 40-42 | 43-45 | 46-48 |
| HIPS (IN) | 45-47 | 48-50 | 51-53 | 53-55 | 56-58 |
| UK | 18 | 20 | 22 | 24 | 26 |
| EU | 46 | 48 | 50 | 52 | 54 |
| AUS | 18 | 20 | 22 | 24 | 26 |
Get to Know FAERIESTY
At its core, FAERIESTY is a business that empowers women everywhere to work for themselves. Starting as a small boutique in California and blossoming into a franchise brand with multiple locations across the southern California would not have been possible without the insight and assistance of our amazing franchisees.
From the start, FAERIESTY has brought business opportunities to communities even all over the United States by focusing on providing our customers with the gorgeous fashions and high-style pieces that they are looking for. Becoming an FAEREISTY franchisee means that you will use your skills every day to control your future and your career.
Not All Clothing Boutique Franchise Opportunities are Created Equal!
Our mission is to empower everyone to access affordable and stylish clothing, ensuring that beautiful dresses are within reach for all. We are committed to providing high-quality, eco-friendly, and customizable options while minimizing costs. Through our online presence, community engagement, and partnerships, we aim to make beautiful dresses accessible and affordable for a diverse range of individuals, while also contributing to positive social and environmental impacts."
Some are better than others, and when you become a Faeriesty franchise owner, you’re taking advantage of one of the very best boutique franchise opportunities out there. Founded in 2017, Faeriesty Boutique is a dynamic, stylish, responsive, truly affordable franchise opportunity that empowers its owners to take charge of their futures. Our stores are located in high-traffic shopping centers, downtown business districts, and tourist destinations, bringing the latest occasion dress and accessories to customers quickly.
The true strength of any good franchise system comes from its franchisees, and some of our best ideas and solutions have been initiated by ours! We truly are stronger when we work together — that's the power of franchising — and it’s that philosophy that sets Faeriesty apart as one of the most respected fashion franchise opportunities out there
A Truly Unique Franchise Opportunity
FAERIESTY is unique in its mission to bring the hottest new fashion styles and trends to our stores as soon as they hit the runway. Consumers want the trendiest runway looks the moment they see them, without the hefty price tags that luxury brands are famous for. We stand apart from other clothing boutique franchise opportunities by offering customers the best of cutting-edge styles in a faster and more affordable way. Our franchisees and corporate buyers team up to attend some of the largest fashion trade shows in America. In addition, each week our corporate buyer meets with vendors from the Los Angeles fashion district to provide franchisees with insight into new opportunities. When you partner with us, you’ll have the ability to quickly update merchandise so your boutique is always carrying the latest fashions, right off the runway!
Are You the Right Fit for FAERIESTY
Fit is important to us. All clothing boutique franchise opportunities require hard work, ambition, passion, and a drive to succeed. We look for these qualities—and a few more—in each of our prospective franchisees. The FAERIESTY Boutique franchise opportunity offers you the chance to expand your horizons, use your skills, and accomplish something new, all while following your dream of business ownership and your passion for fashion.
As an FAERIESTY dress boutique franchise owner, you’ll be operating a beautiful and inviting business where women and girls can shop, enjoy each other’s company, and bond over shared interests. Our boutiques offer more than just beautiful clothing and accessories to the communities they serve —they foster kinship and togetherness.
Do you have what it takes to be part of the Apricot Lane family? We think you just might!
Is FAERIESTY the Right Franchise for You?
Determining “fit” is very important to us. FAERIESTY is right for you if you:
- Follow our model: Closely follow our proven business model, along with all guidance our team provides you
- Do the right thing: Never betray a trust and do whatever it takes to resolve every issue so people can move forward
- Are Humbly confident: Open, honest, authentic, and ready to impact positively
- Love to work with people
- Command a keen sense of fashion
- Have strong organizational skills
- Enjoy working closely with other people
- Are financially stable
- Commit to grow and learn in your career
- Possess an enthusiasm for work and life
- Financially Qualify
Some business management or retail experience is a plus, but it is not required.
LOCATION
Before we award a franchise, we come out to meet you personally and spend the day looking at real estate. This visit happens at our expense. We also introduce you to our leasing reps to tour other potential locations after our visit. Why? Because location, location, location is really that important!
Support at Every Step
We know that without proper onboarding, our franchisees cannot do their jobs, which is why we go the extra mile to ensure that you are trained properly. Our outstanding training is just one of the reasons why FAERIESTY franchisees thrive.
From the beginning, we train our franchisees with all the tools that they need to operate their businesses.You'll spend time with various members of our team to learn the necessary skills to get your boutique off the ground while learning all aspects of operating a retail business.
Boutique Design
We’re with you from start to finish with the design, architecture, layout and planogram of your new boutique. Before you open, you’ll receive training on merchandising, product knowledge, hiring, customer service, and operating your POS system. Our professional Merchandiser will be there in person before and during your Grand Opening. And our support continues after you open to make sure your business thrives.
Responsive Training
The FAERIESTY team is one of a kind. Each member of our franchise team brings their skills and expertise to our business, which in turn helps YOU grow your businesses. We have marketing experts, merchandising pros, fashion buyers, graphic designers, visual merchandisers, administrative assistants and franchising managers, all of whom are dedicated to helping our franchisees thrive. You’ll spend time with various members of our team of retail experts to teach you all aspects of operating your retail business. It includes live video conferences sequenced across several months to ensure you are developing the skills you need at a comfortable pace
Merchandising
When deciding on the appearance of your boutique, you will have choices of approved looks and will also be able to pick out many pieces to show your own personality and reflect your marketplace.
Our merchant team helps you assemble the ideal mix of apparel, jewelry, and accessories along with attractive fixtures to showcase your products in the best way.
Technology
Your Point of Sale (POS) system is an important engine that drives your retail business. As an FAERIESTY franchisee, you can be confident that your POS is powerful and easy to learn. Our POS provider, SHOPIFY POS has a relationship with us that comes with discounts, custom reports, low processing rates and opportunities not available to any other retailer big or small. All FAERIESTY Boutique computers are Apple for streamlined training, ease of use and integration. We have the ability to remotely log in to securely assist you so technical support is just a phone call away!
Marketing Support
We have an in-house marketing department that becomes part of your extended team. Together, we work to promote the FAERIESTY brand while maximizing your visibility to your local community and customers. We provide cost-effective ready-to-use advertising materials and fully developed campaigns. We also provide consulting, concept development, design services, and training. All the resources you need to effectively advertise and drive traffic to your boutique.
Peers Support Group
M.O.B.S. stands for Marketing, Merchandising, Operations, Buying, SocialMedia. Through this private Facebook account group, we share what owners have been up to and post upcoming events, new marketing campaigns, webinars and more. It is also where you can network easily with other FAERIESTY owners, share experiences, learn best practices, and get tips relevant to your business!
Digitally Present
Your customers like to have a relationship with you that extends outside of your physical boutique, so we set you up with a robust digital presence that allows you to always stay in front of your customers, and them to always stay engaged with you