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At its core, FAERIESTY is a business that empowers women everywhere to work for themselves. Starting as a small boutique in California and blossoming into a franchise brand with multiple locations across the southern California would not have been possible without the insight and assistance of our amazing franchisees.

From the start, FAERIESTY has brought business opportunities to communities even all over the United States by focusing on providing our customers with the gorgeous fashions and high-style pieces that they are looking for. Becoming an FAEREISTY franchisee means that you will use your skills every day to control your future and your career.

Not All Clothing Boutique Franchise Opportunities are Created Equal!

Our mission is to empower everyone to access affordable and stylish clothing, ensuring that beautiful dresses are within reach for all. We are committed to providing high-quality, eco-friendly, and customizable options while minimizing costs. Through our online presence, community engagement, and partnerships, we aim to make beautiful dresses accessible and affordable for a diverse range of individuals, while also contributing to positive social and environmental impacts."

Some are better than others, and when you become a Faeriesty franchise owner, you’re taking advantage of one of the very best boutique franchise opportunities out there. Founded in 2017, Faeriesty Boutique is a dynamic, stylish, responsive, truly affordable franchise opportunity that empowers its owners to take charge of their futures. Our stores are located in high-traffic shopping centers, downtown business districts, and tourist destinations, bringing the latest occasion dress and accessories to customers quickly.

The true strength of any good franchise system comes from its franchisees, and some of our best ideas and solutions have been initiated by ours! We truly are stronger when we work together — that's the power of franchising — and it’s that philosophy that sets Faeriesty apart as one of the most respected fashion franchise opportunities out there

A Truly Unique Franchise Opportunity

FAERIESTY is unique in its mission to bring the hottest new fashion styles and trends to our stores as soon as they hit the runway. Consumers want the trendiest runway looks the moment they see them, without the hefty price tags that luxury brands are famous for. We stand apart from other clothing boutique franchise opportunities by offering customers the best of cutting-edge styles in a faster and more affordable way. Our franchisees and corporate buyers team up to attend some of the largest fashion trade shows in America. In addition, each week our corporate buyer meets with vendors from the Los Angeles fashion district to provide franchisees with insight into new opportunities. When you partner with us, you’ll have the ability to quickly update merchandise so your boutique is always carrying the latest fashions, right off the runway!

Are You the Right Fit for FAERIESTY

Fit is important to us. All clothing boutique franchise opportunities require hard work, ambition, passion, and a drive to succeed. We look for these qualities—and a few more—in each of our prospective franchisees. The FAERIESTY Boutique franchise opportunity offers you the chance to expand your horizons, use your skills, and accomplish something new, all while following your dream of business ownership and your passion for fashion.

As an FAERIESTY dress boutique franchise owner, you’ll be operating a beautiful and inviting business where women and girls can shop, enjoy each other’s company, and bond over shared interests. Our boutiques offer more than just beautiful clothing and accessories to the communities they serve —they foster kinship and togetherness.

Do you have what it takes to be part of the Apricot Lane family? We think you just might!

Is FAERIESTY the Right Franchise for You?

Determining “fit” is very important to us. FAERIESTY is right for you if you:

  • Follow our model: Closely follow our proven business model, along with all guidance our team provides you
  • Do the right thing: Never betray a trust and do whatever it takes to resolve every issue so people can move forward
  • Are Humbly confident: Open, honest, authentic, and ready to impact positively
  • Love to work with people
  • Command a keen sense of fashion
  • Have strong organizational skills
  • Enjoy working closely with other people
  • Are financially stable
  • Commit to grow and learn in your career
  • Possess an enthusiasm for work and life
  • Financially Qualify

Some business management or retail experience is a plus, but it is not required.


"We stand apart from the competition in our commitment to empowering our customers and offering them the most cutting-edge styles quickly and affordably.

Boutique Philosophy—Unlike the big boutiques that compete with us for customers, we carry a limited selection of each style, giving our shoppers a unique experience from boutique to boutique.

E-Commerce at the Boutique Level—Even though we are primarily a boutique, customers can still shop online. Finding their favorite styles online is easy, and other fashion boutique franchises cannot offer online shopping to their customers.

All Seasons Shopping—Shoppers no longer look for big collections at the start of each season. Instead, they want to be able to find the pieces that make a statement NOW, following the trends that they see on Instagram, fashion blogs, and runways. Faeriesty brings in new items weekly, keeping up to date at all times.

Personalized Experience—Just like our unique clothing pieces, Faeriesty Boutiques create an intimate, specialized shopping experience that mass-market retailers cannot compete with in their large boutiques."

Imagine waking up each morning and looking forward to doing something you love. That’s not a dream, but a possibility with Apricot Lane Boutique. When you join the FAERIESTY franchise family, you are investing in more than a fashion franchise; it is also an investment in your future. Check out all the reasons WHY now!

The ideal Boutique size range is 2000 to 4500 square feet.

The initial Franchise fee is $39,000 plus $150,000 as the typical investment for the boutique (exclusive of working capital).

Most franchise candidates find they can fund their business by accessing capital they already have available through the equity in their home or by accessing qualifying retirement plans such as a 401k without incurring penalties or experiencing tax consequences. Financing options may also include third-party (family, friends, existing business partners) or traditional bank loans. If you are planning to obtain financing from a bank, they will require that you provide 20% of the investment from your own resources (about $50-$75K ). Although Apricot Lane Boutique does not provide in-house financing, we can refer you to one of our preferred lender partners.

Our STRENGTH! We support all our franchisees with the training, products, technology, and marketing assistance that they need to build their businesses with confidence. When you join the Apricot Lane family, you will always have the support you need to accomplish your goals. Take a TOUR through much of the onboarding process, continuing support, resources, and continuing education that we provide.

We recommend that a franchisee be involved on a full-time basis with the business, but we know that is not always possible. In that case, we will work with you to hire a great fashion retail Boutique manager.

It typically takes about 90-120 days to open your Boutique once the location has been secured.

Yes, we’ve done this many times! We outsource to a construction firm very familiar with our concept who will complete your Boutique plans. They can secure landlord approval, manage the contractor selection process by sending out bids to national contractors that they have years of experience with, negotiate the final price, and then even manage your construction process while you focus on hiring staff and preparing your Boutique for opening.

Yes, each Boutique has the opportunity to expand their Boutique sales through online sales. We set up the platforms and guidelines so that your customers can order online through social media or using your approved Apricot Lane Boutique e-Commerce platform powered by Shopify.

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